Digital marketing certainly encompasses all online marketing activities. However, it might include some offline activities, too. Here are the main types of digital marketing you should consider for your business. 1. Content Marketing Content marketing  is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “ valuable ” and  “relevant”.  This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include:  blog posts, ...

Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are. Here are seven things about digital marketing you absolutely have to know. 1. Mobile Is Now Audiences aren’t shifting more to browsing via mobile devices. They are already there. Over 50% of all Internet users are  now operating exclusively on mobile devices . If you haven’t made your site responsive and geared everything towards smaller screens, you’re in trouble. First, Google will actively penalize you in the search results, consequently reducing your audience. Second, your existing customers will become increasingly frustrated and alienated. 2. Micro-Moments The easiest way to define this is by relating it to impulse shopping. Portability and accessibility in the business world has led to the r...

What is digital marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world. What is the role of digital marketing to a company? While traditional marketing might exist in print ads, phone communication, or phsycial marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities. At this stage, digit...